Posted on 15 April 2012.
It becomes a common place to speak of SMEs as an engine of economic growth for any European Union country. The SMEs accounted the higher turnover and provides jobs for most of employed population. Romania is no exception, in 2009, the turnover of SMEs represents over 60 % (but for hotels and restaurants SMEs turnover was around 85 %). The article analyses the vulnerabilities of the sector, the main possibilities for financing, as well the framework created in Romania to stimulate business by development of SME’s.
Competitiveness of Romanian Small and Medium-Sized Enterprises in European Union (723.7 KiB, 1,132 hits)
Posted in Economics, Volume II, Issue no. 2
Posted on 15 February 2011.
The marketing – entrepreneurship interface at corporate level has generated many debates and studies in the last two decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in the development of entrepreneurial processes, while entrepreneurial orientation and behaviour enhance the marketing performance of a company which operates in a dynamic environment. This paper presents the concept of entrepreneurial marketing, a proposed entrepreneurial marketing model, as well as the partial result of a preliminary test of this model.
The marketing entrepreneurship and the SMEs competitiveness (78.7 KiB, 3,954 hits)
Posted in Economics, Issue no. 2