Journal of Knowledge Management, Economics and Information Technology

I have taken this theme into discussion, because I consider if of great actuality. Thus, though it is unanimously admitted the fact that the Romanian tourism is a branch of the national economy with a huge potential, and, at official level, it is considered to be a priority domain, its performance is not satisfactory yet. Therefore, I consider it very important to identify the most relevant aspects related to the deficiencies still existing in the system and the causes generating them.

In this regard, my approach aims both at the domestic environment, which is very dynamic and where the tourist activities take place, and also at the extremely strong influence of the foreign environment, materialized by the intensification of the globalization process.

  Opinions on the Aspects Affecting the Performance of Romanian Tourism (274.1 KiB, 2,526 hits)

The objective of a hospitality business is to provide guests with a place where they feel welcome and appreciated, and where they can relax and have an enjoyable experience. Service is what an establishment does to and for its guests to achieve this objective. Service is not about smiling and servility. It is a strategy that considers the customer while serving the interests of the hotel. Service excellence gives an organization a competitive edge. Outstanding service makes a lot of money for a hospitality industry because the business of a hotel is people.

The paper tries to define the hotel service as a product that requires objectives, strategies, and measurable management criteria. A quantitative marketing research about tourists’ satisfaction regarding the hotels services in Romania accompanies the paper and highlights the importance of the hotels service products and e-services in the globalization age.

  Managing the Hotels Service Products and E-Services. Case Study: Researching Tourists’ Satisfaction Regarding the Hotels Services in Romania (783.7 KiB, 5,223 hits)