Journal of Knowledge Management, Economics and Information Technology

Tourism has a basic role within economy but also within a country and within the human social assembly. In the course of time, tourism services have become the key component of tourism activity, therefore a detailed attention has been provided to the units supplying tourism services, but especially to hotels and factors that can influence competitiveness of these units.

One of the characteristic elements that contribute to getting the competitive advantage is represented by information technologies. Therefore, this paper has as general scope, presentation of the main factors that define information technology in hotels in Mures County and distribution of hotels according with implementation of information technology. On this line, I have used enquiry as the research method, and questionnaire as a working tool, this being administered to all the hotel managers in Mures County.

The study results are highly important for theoreticians and practitioners as well, allowing the achievement of a frame related to the development way of information technologies in hotels.

  An Empirical Research Regarding Information Technology in Hospitality Industry: A Case Study from Mures County (367.8 KiB, 4,779 hits)

Between the 70es and the 80es, the firm strategy – meant as the whole of choices to make in order to achieve long-term targets, or, as defined by SWOT Analysis, which one referred to during the economic boom years – gives way to the strategic planning and the strategic management. In such a reference picture, the present situation of IKEA store in Bari (Puglia, Italy) is included. This study target is, therefore, to determine what can be the reasons linked to a different purchase choice by a particular group of individuals on a Primary Market Area.

  Customers’ Behaviour Analysis in Furniture Field: IKEA Case in the Northern part of Bari province (1.3 MiB, 13,979 hits)