Posted on 15 February 2014. Tags: Nominal Exchange Rat, Real Exchange Rate, Trade Balance
Fluctuation of the exchange rate has a different unwanted implication towards the economic growth. The right choice of exchange rate regime will bring an economy back to the equilibrium and many economists claim that it is one of the factors for the positive economic development. In contrast, a long term fluctuation of the real exchange […]
The full abstract of this scientific paper
Posted in Economics, Volume IV, Issue no. 1
Posted on 15 February 2014. Tags: country, e-government, information, technology, women
E-government is a positive situation prevalent in most developed and developing countries in order to provide the best possible service to citizens and keep time and effort and reduce the waste of public money (Al-Dabbagh, 2011). Based on view of literature in some countries, problems faced in the establishment of e-government are located within the […]
The full abstract of this scientific paper
Posted in Information Technology, Volume IV, Issue no. 1
Posted on 15 February 2014. Tags: Digitalization, experience of consumption, point-of-sale, re-enchantment; immersion, technology
Henceforth, the retailers estimate that the digital transformation of their enterprises manipulates two levers of performance notably: the customer’s relations and the turnover. They use some digital technologies to personalize the consumer’s experiences and to offer to the customers the possibility to make the self-service and to dive in an exceptional experience. The demonstration of […]
The full abstract of this scientific paper
Posted in Economics, Information Technology, Knowledge Management, Volume IV, Issue no. 1
Posted on 15 February 2014. Tags: business ethics, communism, ethical decision making, Vietnam
Previous studies have shown that communism follows different patterns in different countries around the world. China and Vietnam, where officials have jettisoned or abandoned many of the original basic tenets of communism, have been the world’s two fastest growing economies over the past two decades. This paper focuses on the Communist Vietnam where in comparison […]
The full abstract of this scientific paper
Posted in Economics, Volume IV, Issue no. 1
Posted on 15 February 2014. Tags: Adoption of e-learning, Attitude toward using e-learning, Perceived usefulness of e-learning
This research explores the causal relationships among the attitude toward using e-learning, the perception on the usefulness of e-learning and the adoption of e-learning as well as the mediating role of the attitude toward using e-learning and the moderating role of the perceived usefulness of e- learning. We use an advanced method known as the […]
The full abstract of this scientific paper
Posted in Information Technology, Volume IV, Issue no. 1
Posted on 15 February 2014. Tags: agricultural holding, agriculture, climate change, strategies, sustainable development
Climate change suppression in agriculture is a priority objective of EU Member States strategic development activities. The interdisciplinary nature of these activities involves a comprehensive approach by identifying and linking development activities and intra and inter-sectorial implementation measures with the response to the effects of climate change. The complex effects of climate change on agriculture […]
The full abstract of this scientific paper
Posted in Economics, Volume IV, Issue no. 1
Posted on 15 February 2014. Tags: environment, governance, management, resource
Natural resource management regarding the economic development while respecting the imperatives of compliance with environmental quality is not an easy task. In this paper the authors highlight the role of good governance and investment management in finding the optimal decision regarding the valuation strategy of limited natural resources. Criteria used type of information that is […]
The full abstract of this scientific paper
Posted in Economics, Volume IV, Issue no. 1
Posted on 15 February 2014. Tags: consumers, SNS communication, social networking sites, tourism industry
Social networking has taken contemporary business experiences to a new level that cannot be compared with anything that happened so far. Tourism industry and travel booking activities have significantly benefited from such development. Potential travelers can communicate with tourist agencies and operators through social networking sites as well as with tourists who already have visited […]
The full abstract of this scientific paper
Posted in Economics, Information Technology, Volume IV, Issue no. 1
Posted on 15 February 2014. Tags: advertising, beer, brand, experiential marketing, strategy
This paper aims to discuss interesting experiential strategies of a specific European beer brand (Bergenbier) that maintained the balance between traditional and experiential marketing. My hypothesis is that the relationship between both types of marketing should be analysed from two angles: either commercials no longer focus on product features, but rather on events; or the […]
The full abstract of this scientific paper
Posted in Economics, Volume IV, Issue no. 1
Posted on 15 February 2014. Tags: economic growth, fiscal policy, public debt
According to Mankiw (2000), fiscal policy in major macroeconomic models adversely affects the behavior of private agents as consumers and firms and they affect economic growth through investment and savings decisions. Increasing government spending will increase the aggregate demand for goods and services and money demand in the money market leading to an increase of […]
The full abstract of this scientific paper
Posted in Economics, Volume IV, Issue no. 1