My purpose for this study is to analyse the Romanian consumer’s behaviour in the context of the economic crisis that our country as well as other countries have gone through after 2008. The post-crisis Romanian consumer’s behaviour is also going to be approached in comparison to that in the period preceding the economic crisis (2005-2008). I will show the consequences brought by the changes in the consumer’s behaviour and attitude for retailers and how crisis forced them to apply new strategies and to reinvent some of them in order to cope with the crisis and to record increase in sale despite the crisis.
Effects of the Economic Crisis on the Romanian Consume (277.7 KiB, 2,653 hits)
