Journal of Knowledge Management, Economics and Information Technology

The company is the dynamic outcome of economic and social forces that influence each other; this idea requires to dedicate effort and attention to managing relational dynamics among its components. This study aims to investigate how protecting the worker also in his sexual orientation may positively influence the economic results of the whole business.

The sampling technique used proves to be representative of the conclusions obtained. The survey will be developed trying to understand how this dynamics are managed within the Swedish multinational IKEA, a corporate traditionally careful towards such issues.

  Ethics and Business Strategy: Sexual Orientation in IKEA (421.0 KiB, 3,987 hits)

Between the 70es and the 80es, the firm strategy – meant as the whole of choices to make in order to achieve long-term targets, or, as defined by SWOT Analysis, which one referred to during the economic boom years – gives way to the strategic planning and the strategic management. In such a reference picture, the present situation of IKEA store in Bari (Puglia, Italy) is included. This study target is, therefore, to determine what can be the reasons linked to a different purchase choice by a particular group of individuals on a Primary Market Area.

  Customers’ Behaviour Analysis in Furniture Field: IKEA Case in the Northern part of Bari province (1.3 MiB, 13,979 hits)