Categorized | Volume VII, Issue no. 4

Effects of Business Model and Strategic Growth Factors on Organization Value Creation

This paper examines the effects of business models and strategic growth
factors on organization value creation. This paper addresses the research
question by using Nestle Nigeria Plc. as a case study with 180 sample size as
respondents to test the hypotheses. This study uses regression analysis
method to investigate business models and strategic growth factors
contribution to organization value creation. The study uses adjusted R2 as a
primary metric for measuring the model specifications. The empirical
findings show that 55% of business models contribute to organization value
creation while 53% of strategic growth factors contribute to organization
value creation. This paper recommends that both old and prospective
business ventures should take innovation as the primary factor when
designing a business model and technology as the primary factor when
considering strategic growth in any organization.

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