Categorized | Volume VII, Issue no. 4

Effects of Business Model and Strategic Growth Factors on Organization Value Creation

This paper examines the effects of business models and strategic growth factors on organization value creation. This paper addresses the research question by using Nestle Nigeria Plc. as a case study with 180 sample size as respondents to test the hypotheses. This study uses regression analysis method to investigate business models and strategic growth factors contribution to organization value creation. The study uses adjusted R2 as a primary metric for measuring the model specifications. The empirical findings show that 55% of business models contribute to organization value creation while 53% of strategic growth factors contribute to organization value creation. This paper recommends that both old and prospective business ventures should take innovation as the primary factor when designing a business model and technology as the primary factor when considering strategic growth in any organization.

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