Tag Archive | "social media"

The impact of social media on consumer behavior – Case study Kosovo

Most studies show that the Internet and social media usage is changing consumer behav-ior,a modern trend also witnessed in developing countries such as Kosovo. This paper will offer an overview on how the consumers use social media in the stages of decision making process and the psychographic variables that influence their behavior. A survey of 120 consumers selected randomly in the capital city of Pristina was conducted, to find out to what extent they are impact-ed by the use of social media, and what role does it play in their decision making process. Around 59% of the respondents reported to have made unplanned buying decisions based on the information obtained in the Internet, and 61.5% of them declared to be motivated for buying by social media reviews of their friends. The implication of these findings suggests in what segment businesses in Kosovo should focus their market research and marketing strategy.

  The impact of social media on consumer behavior – Case study Kosovo (1.6 MiB, 9,497 hits)

Posted in Economics, Information Technology, Volume VII, Issue no. 1

Deployment of Social Media in the Recruitment Process

The social media experience has opened up new trails of commitment and revolutionized the exchange of information. With more people employing with social media, it is worth scrutinizing its application to the recruitment process.
The purpose of this paper is to assess how employers can construct best use of social media as part of the recruitment process. It observes which platforms are best suited to hosting job search information, which can help achieve recruitment goals and how they are used by employers and applicants. Particularly, this paper examines recognized differences between social media websites and their impact on the recruitment development and how social media is used as part of the recruitment development that on which sites applicants apply and where they expect to be approached.

  Deployment of Social Media in the Recruitment Process (740.1 KiB, 3,095 hits)

Posted in Information Technology, Volume V, Issue no. 1