Posted on 15 December 2018. Tags: Banking Sector, gender parity, promotion, salary, women
Participation of women in different kind of professions, even in those which were considered to be men’s domain, is not a strange phenomenon in lots of countries today. Women have fought and struggled a lot, to have opportunities for better education, careers, and salaries, even by competing with men. There have been important changes and no discrimination is pronounced in different industries and sectors of economy, anyway is the situation bright for women today? Concentrated in one of the most regulated sectors of economy-bank industry, this paper brings out a discussion about gender parity in promotion opportunities, professional development and salaries in Albanian context.
Promotion and Compensation of Women in Albanian Banking Sector (120.5 KiB, 889 hits)
Posted in Economics, Information Technology, Knowledge Management, Volume VIII, Issue no. 6
Posted on 15 February 2015. Tags: bank offer, banking, innovation, marketing, promotion
In a still uncertain economic environment, due to the influences of the financial crisis, the most promising channel to interact with current and prospective customers is the online environment – social networking platforms.
Gaining consumer trust online and complete understanding of the behavior of competition continues to serve the needs clarification banking financial companies, the idea of promoting banking offers in the digital environment. Also, these two factors are among the most important influencing and promoting policy dictate trajectory banking financial institutions.
Virtual universe should not miss the communication policy of banks with current and potential customers. Messages sent through this channel reach consumers where they spend their time, where they are more willing to interact and where you can see them in real-time responsiveness.
Promotion Banking Services and Products - Factors Influencing Bank Offer Promotion among Consumers (720.3 KiB, 4,704 hits)
Posted in Economics, Volume V, Issue no. 1
Posted on 15 October 2011. Tags: bank, consumers, Internet, modern techniques, promotion
Promote bank services and products involve above all extensive market studies, identifying consumer needs, consumer segmentation, improving the quality of supply – all for shaping a promotional campaign to be completed by attracting new customers.
Today, organizations are struggling to shape new ways to create their own image, strong among consumers, which means a model of education with valuable content.
Communication with current customers or potential achieved through well thought out promotional strategies.
Due to the changes through which humanity moves into the digital world technology – internet, mobile and social media networks, which have major impact on consumer behavior and institutions?
Markets are conversations; The Clue train Manifesto was said in the book fundamental Internet era, that marketing is not the key element in an institution, BUT THE ABILITY TO ACHIEVE EFFECTIVE COMMUNICATION.
Modern Techniques for Online Promotion of Banking Services and Products (1.2 MiB, 13,103 hits)
Posted in Economics, Issue no. 6
