Tag Archive | "consumers"

Preferences of Private Clients to the Banking Products – Case Study ProCredit Bank

The paper is aimed at researching customer preferences towards products and services, in particular researching preferences of private clients towards products and banking services. The research for preferences towards products and services is conducted based on data from the Central Bank reports on the banking sector, from ProCredit Bank reports that was taken as a case study and survey of private clients of ProCredit Bank.
Special role is dedicated to the factors that influence to consumer’s preferences and their choices, in particular the analysis of the factors that most influence in private clients preferences towards electronic products and services, loans and deposits.
The customer is always aimed at the optimal choice, so he chooses a product or service which prefers and supports financially.

  Preferences of Private Clients to the Banking Products - Case Study ProCredit Bank (629.7 KiB, 920 hits)

Posted in Economics, Information Technology, Knowledge Management, Volume VI, Issue no. 4

Model for Estimating the Potential of Social Networking Sites Usage in Tourism Industry in Bosnia and Herzegovina

Social networking has taken contemporary business experiences to a new level that cannot be compared with anything that happened so far. Tourism industry and travel booking activities have significantly benefited from such development. Potential travelers can communicate with tourist agencies and operators through social networking sites as well as with tourists who already have visited desired destination or used services from certain operator. This means that tourists can get information directly from actors in tourist activities in order to make their travel decision. Social networking has become large resources from which tourists can make decisions.

In this paper it will be given model for estimating the potential of social networking usage by consumers in Bosnia and Herzegovina. According to the given model, estimated potential of social networking usage by consumers is 43.281.660 €, which represents 12.19% of annual touristic expenditure of B&H citizens. Knowledge about mentioned potential is important data for marketers who plan to exploit social networking channel in their marketing efforts.

  Model for Estimating the Potential of Social Networking Sites Usage in Tourism Industry in Bosnia and Herzegovina (291.1 KiB, 2,033 hits)

Posted in Economics, Information Technology, Volume IV, Issue no. 1

Modern Techniques for Online Promotion of Banking Services and Products

Promote bank services and products involve above all extensive market studies, identifying consumer needs, consumer segmentation, improving the quality of supply – all for shaping a promotional campaign to be completed by attracting new customers.

Today, organizations are struggling to shape new ways to create their own image, strong among consumers, which means a model of education with valuable content.

Communication with current customers or potential achieved through well thought out promotional strategies.

Due to the changes through which humanity moves into the digital world technology – internet, mobile and social media networks, which have major impact on consumer behavior and institutions?

Markets are conversations; The Clue train Manifesto was said in the book fundamental Internet era, that marketing is not the key element in an institution, BUT THE ABILITY TO ACHIEVE EFFECTIVE COMMUNICATION.

  Modern Techniques for Online Promotion of Banking Services and Products (1.2 MiB, 11,639 hits)

Posted in Economics, Issue no. 6