Tag Archive | "banks"

Positive Analysis About Financial Performance And Enviromental Strategys Of Banks. Romania’s Situation

Financial performance represents a subject for researchers especially by its determinants. The analysis of banks is not such complex as economic operators’ analysis, in the most of cases the focal point being stakeholders, regulating and monitoring activities, performance indicators and so on. By taking those researches as a base and keeping in mind the differences regarding financial analysis and its affecting agents, the objective is to investigate Romanian practices about financial performance, paying attention to its affecting agents or factors, green costs and necessary regulation changes in order to get an accurate picture.

  Positive Analysis About Financial Performance And Enviromental Strategys Of Banks. Romania’s Situation (245.0 KiB, 4,709 hits)

Posted in Economics, Volume II, Issue no. 4

Promotional Strategies Direct Marketing and Technological Innovations in Banking

Modern advertising strategies involve the use of a bank’s media and consumer incentives, so that banking institution, and thus offer products/services to cause favorable changes in mentality and their consumption habits, also important is the establishment an effective communication with employees, shareholders, competitors.

Promotion strategies are essential to business success. Success is guaranteed if the message is sent to the right people at the right time. Promotion has a special place in the marketing mix because it is created by, developed and made known image of the institution, services and products.

Technological innovations, but fierce competition and changing purchasing behavior of the beneficiaries of banking services and products banks have challenged management, directing their work towards introduction of modern technologies to promote banking products and services.

Adapting to new technologies and innovations in the field needs is strategic for any financial institution aimed at both retail and corporate activity which leads to improved operative staff, by targeting the growing activities of guidance, coordination and advice to clients.

  Promotional Strategies Direct Marketing and Technological Innovations in Banking (677.9 KiB, 3,987 hits)

Posted in Economics, Issue no. 7