This paper presents synthetically the organisation of tourism activities in Australia, harmoniously integrated within the functional unit of the economy, as well as the relations between the components of this system, so that they function as real motors of accomplishing the national strategy of tourism development. This paper also deals with sustainable tourism and tourism ecolabelling programs in Australia.
The opinions expressed are based on the research of the cited bibliographic sources and the interpretation of current information, taken from the websites of some reliable organizations (Tourism Australia, Australian Bureau of Statistics). Primary statistics were taken from Tourism Research Australia (TRA), Australian Bureau of Statistics (ABS), United Nations World Tourism Organization (UNWTO) and Tourism Satellite Account.
This study may be extended through a similar approach of tourism industry’ organization and tourism development strategy in other regions with great tourism potential, using relevant comparative analyses thereafter.