The Tourism Market of Australia – A Model of Managerial Performance in Running an Exotic Tourist Destination

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The purpose of this paper is to illustrate the performance management that government decision-making bodies involve in organizing tourism in Australia. The proposed quantitative indicators evaluate the managerial performance in running this system: macroeconomic indicators of domestic and international tourist flows and their impact on the Australian economy.

The conclusion is that the national tourism development strategy adopted in Australia, through its objectives and identified strategic options, offers the potential to enhance the competitiveness of the tourism industry. The interim results of its implementation demonstrate its effectiveness: in Australia, tourism has become the real driver of socioeconomic progress, thus a model of performance management in running a potentially valuable tourist destinations.

  The Tourism Market of Australia – A Model of Managerial Performance in Running an Exotic Tourist Destination (1.1 MiB, 316 hits)

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