The development of Information Technology is present in different areas of business. Very popular forms of it are social networks. Social Network Manager or Social Network entrepreneur represents a new type of employee that is needed in both; small and large companies all over the world. The demand for human resources that are capable of adjusting to modern trends in the market is huge. There is no doubt that the number of these type of workforce is increasing that this kind of work helps organization to improve in many aspects. This is especially true for the area of marketing. Ability to survive in modern business is the key point of any organization. The purpose of this paper is to explain role and importance of social networks as they become very powerful tool of organizational improvement and sustainability in the business. In this paper, we are analyzing different social networks from different business perspectives and how does Bosnia and Herzegovina stand in this regard.