The paper is aimed at researching customer preferences towards products and services, in particular researching preferences of private clients towards products and banking services. The research for preferences towards products and services is conducted based on data from the Central Bank reports on the banking sector, from ProCredit Bank reports that was taken as a case study and survey of private clients of ProCredit Bank.
Special role is dedicated to the factors that influence to consumer’s preferences and their choices, in particular the analysis of the factors that most influence in private clients preferences towards electronic products and services, loans and deposits.
The customer is always aimed at the optimal choice, so he chooses a product or service which prefers and supports financially.
Preferences of Private Clients to the Banking Products - Case Study ProCredit Bank (629.7 KiB, 271 hits)