The organizational and individual characteristics of the owners of SME’s, small and medium size companies, have an influence generating value for them. In this research, a scale is set out in order to identify which strategies are able to generate value for organizations. Later, a comparison is made between Mexico and the OECD members, according to their productivity and the different stages on people’s labor life, which is the average age of SME’s and which are the tendencies on profits. After this, in the theoretical framework different points of view of several scholars are exposed with the aim of identifying latent structures of variables in order to be able to understand and identify the strategies that generate added value for the organizations. A classification of different methods for valuating companies is set and then, some ideas from different researchers are exposed on an additional factor for generating value for business, reputational capital that may be increased through the implementation of social responsibility strategies. After describing Aguascalientes current situation on that topic,
finally, this research shows the results that came from of a questionnaire of 14 questions designed in order to know if the owners or managers perceive that the actions they carry out on a daily basis are able to generate economic added value for their business.