Journal of Knowledge Management, Economics and Information Technology

Modern advertising strategies involve the use of a bank’s media and consumer incentives, so that banking institution, and thus offer products/services to cause favorable changes in mentality and their consumption habits, also important is the establishment an effective communication with employees, shareholders, competitors.

Promotion strategies are essential to business success. Success is guaranteed if the message is sent to the right people at the right time. Promotion has a special place in the marketing mix because it is created by, developed and made known image of the institution, services and products.

Technological innovations, but fierce competition and changing purchasing behavior of the beneficiaries of banking services and products banks have challenged management, directing their work towards introduction of modern technologies to promote banking products and services.

Adapting to new technologies and innovations in the field needs is strategic for any financial institution aimed at both retail and corporate activity which leads to improved operative staff, by targeting the growing activities of guidance, coordination and advice to clients.

  Promotional Strategies Direct Marketing and Technological Innovations in Banking (677.9 KiB, 4,684 hits)

Promote bank services and products involve above all extensive market studies, identifying consumer needs, consumer segmentation, improving the quality of supply – all for shaping a promotional campaign to be completed by attracting new customers.

Today, organizations are struggling to shape new ways to create their own image, strong among consumers, which means a model of education with valuable content.

Communication with current customers or potential achieved through well thought out promotional strategies.

Due to the changes through which humanity moves into the digital world technology – internet, mobile and social media networks, which have major impact on consumer behavior and institutions?

Markets are conversations; The Clue train Manifesto was said in the book fundamental Internet era, that marketing is not the key element in an institution, BUT THE ABILITY TO ACHIEVE EFFECTIVE COMMUNICATION.

  Modern Techniques for Online Promotion of Banking Services and Products (1.2 MiB, 12,935 hits)