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Analysis of the internationalization process in an emerging market company: The case of BACHOCO

The agricultural sector in Mexico is a sub-study area. The objective of this work is to describe the internationalization process of Industrias BACHOCO (BACHOCO), a leading company in the Mexican poultry sector. In order to achieve this objective, a case study was carried out on the internationalization process that the company followed, using the classical theories that explain why companies expand beyond their borders: the eclectic paradigm and the Uppsala model. Main results suggest that BACHOCO is a company that fits more appropriately the Uppsala model, as its internationalization has been gradual and sequential, however, although to a lesser extent it has some traits of the Eclectic Paradigm, proposed by Dunning. Additionally, BACHOCO is a company that does not have a high degree of internationalization yet.

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Posted in Economics, Information Technology, Knowledge Management, Volume VII, Issue no. 5Comments Off on Analysis of the internationalization process in an emerging market company: The case of BACHOCO