Author Archives | aidin.salamzadeh

Commercialization of University Research and Innovations in Iran: Obstacles and Solutions

Commercialization of the university researches and innovations becomes more and more important in this era of volatile changes. Every day we could feel the challenges associated with this process in any knowledge based institute, such as universities, research centers, R&D centers, etc. Commercialization challenges are an integral part of these entities, and their managers are looking for some ways to handle them. In the present study, we used the Delphi method to find the main challenges and main solutions for commercialization of the university researches and innovations in Iran. After reviewing the literature, the challenges are considered and then the solutions are proposed. Finally, the paper concludes with a discussion of the research findings.

  Commercialization of University Research and Innovations in Iran: Obstacles and Solutions (735.5 KiB, 6,212 hits)

Posted in Issue no. 7, Knowledge ManagementComments Off on Commercialization of University Research and Innovations in Iran: Obstacles and Solutions

Developing Entrepreneurial Marketing Mix: Case Study of Entrepreneurial Food Enterprises in Iran

The purpose of this paper is to identify and exam the main elements of entrepreneurial marketing mix in entrepreneurial enterprises. Our focus in this study is on Iran’s top small and medium-size businessentrepreneursin2007, which possess a brilliant experience about entrepreneurial marketing practices. Accordingly, we aim to identify how these enterprises use their previous knowledge and experience to extract elements of marketing mix, which are adjusted in entrepreneurial marketing. As its research framework, this study has used the Quality – Exploratory approach specifically case study according to Ghauri framework. Data were collected from 17 entrepreneurial enterprises. Different methods including in- depth and semi-structured interviews, along with open questions from entrepreneurs and marketing managers were employed in gathering information.

Finally, Content analysis method also inductive inference used for data analysis. Results indicate that the Entrepreneurial Marketing Mix include 5Ps which element of Person is a new element among others. However it should be mentioned that there is an entrepreneurial approach in component of Price, Place, Product and Promotions as well and some new component have been added to the conventional marketing mix.

  Developing Entrepreneurial Marketing Mix: Case Study of Entrepreneurial Food Enterprises in Iran.pdf (847.7 KiB, 5,896 hits)

Posted in Economics, Issue no. 5Comments Off on Developing Entrepreneurial Marketing Mix: Case Study of Entrepreneurial Food Enterprises in Iran